ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.

We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.

Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.

Impact

• Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand

• Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria

• Contributed to increased interest and engagement across social platforms following the campaign release

• Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns