A new vision for cultural energy
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
More than a makeover
From managing high-impact campaigns to shaping culture through design, MetaCraft has been behind some of Africa’s most compelling creative work. Now we’re building tools to make that process smoother for everyone.
Building a language of energy
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
The identity system
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
From screen to street
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
What happened next
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
The Takeaway
Vivid Vision approached MetaCraft to lead the creative launch of their brand in a way that would immediately communicate what they stood for: immersive experiences, innovation, and real-time brand engagement. As a company rooted in Experiential Marketing - spanning pop-up activations, digital engagement, influencer strategy, and product demonstrations - they needed a digital debut that embodied those same values.
We produced a launch video that fused live action, drone footage, 3D animation, and augmented reality, serving as a visual metaphor for how Vivid Vision transforms ideas into tangible experiences. The visual narrative unfolded across different scenes - each illustrating aspects of their service offerings. From an AR installation emerging mid-city to digital overlays that hinted at influencer-led interaction, every element was designed to echo the unexpected, immersive nature of their work.
Beyond the visuals, our work played a critical role in shaping Vivid Vision’s public image as a forward-thinking agency. The video was used across their digital channels to introduce the brand, spark initial interest, and open conversations with new clients. It has since helped them establish early visibility in the market and build credibility as a creative partner in the brand experience space.
Vivid Vision
In doing so, we’ve built a process that goes far beyond design. MetaCraft is now scaling that process into a system — one that connects talent and vision, and delivers creative work with structure.
