A new vision for cultural energy
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
More than a makeover
From managing high-impact campaigns to shaping culture through design, MetaCraft has been behind some of Africa’s most compelling creative work. Now we’re building tools to make that process smoother for everyone.
Building a language of energy
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
The identity system
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
From screen to street
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
What happened next
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
The Takeaway
From animated rollouts to immersive stage visuals, MetaCraft has partnered with Joeboy and his team across key moments in his evolving sound and brand identity.
Our work began with the Body, Soul & Spirit EP, where we animated the cover art for social media and Apple Music motion formats. This opened the door to deeper collaboration on visual storytelling - one that continues to grow.
In 2025, we were commissioned to develop performance-synced screen visuals for Joeboy: The Lavida Experience, his first-ever world tour. From Lagos to London, we crafted a suite of visuals that reflected the emotional arc of his performances, building out themed motion content for each set - from sky visuals and liquid transitions to custom album-inspired animations. These visuals supported the show’s core message: freedom, resilience, and joy through sound.
By translating Joeboy’s music into expressive screen experiences, MetaCraft helped shape not just the look, but the feeling of his tour moments - bringing audiences deeper into the narrative with every track.
Joeboy
In doing so, we’ve built a process that goes far beyond design. MetaCraft is now scaling that process into a system — one that connects talent and vision, and delivers creative work with structure.
