A new vision for cultural energy
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
More than a makeover
From managing high-impact campaigns to shaping culture through design, MetaCraft has been behind some of Africa’s most compelling creative work. Now we’re building tools to make that process smoother for everyone.
Building a language of energy
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
The identity system
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
From screen to street
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
What happened next
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
The Takeaway
ÈTÉ JOHN, a rising luxury jewelry brand, partnered with MetaCraft to craft a striking debut for their engagement ring collection - one that would not only command attention but also redefine how fine jewelry is presented in the digital space.
We worked closely with their team to develop and execute a cinematic augmented reality announcement video, where a ring is dropped by helicopter in front of Lagos’ iconic National Theatre. The piece combined live-action footage with high-end 3D animation and audio design, bringing a dramatic and modern flair to a timeless subject: love and commitment.
Beyond the launch video, we also designed website and campaign visuals to support the announcement. These were grounded in rich textures, shadows, and elegant compositions that reflected the refined tone of the brand. The unified system across motion and static assets helped ÈTÉ JOHN strengthen brand recall, elevate perception, and drive awareness in both local and diaspora markets.
Impact
Elevated ÈTÉ JOHN’s positioning from a new entrant to a premium, design-forward jewelry brand
Created a standout visual language that separated the brand from traditional jewelry marketing in Nigeria
Contributed to increased interest and engagement across social platforms following the campaign release
Provided a digital-first brand kit that can now scale across future product launches and seasonal campaigns
Ete John Jewelries
In doing so, we’ve built a process that goes far beyond design. MetaCraft is now scaling that process into a system — one that connects talent and vision, and delivers creative work with structure.
